To satisfy individual program needs, these posters are created according to specific targeted audiences. To maximize the effectiveness of these individual campaigns, particular theme is selected to suite current audiences’ interests.
Malaspina University-College became a university, to be called Vancouver Island University (VIU) on May, 2008.This new visual identity is designed to communicate to its audiences what makes VIU unique. Building the VIU brand though the consistent use of logo and messaging creates a foundation and a brand awareness on which to build successful recruitment and retention objectives and internal pride. The core brand elements: logo, colour palette and typography are specifically integrated throughout the program. Due to the icon’s graphic composition of stylized mountain and water, it is referred to as the ‘blue island’. Remaining true to these core elements and their consistent application across all media and throughout the institution’s departments and faculties is key to the program’s success.
This casebook outlines the 50 million dollars fund raising campaign for Our Corridor - The Island Corridor Foundation is a non-profit charity incorporated in 2004 as a partnership of unprecedented magnitude between the Regional Districts and First Nations along the E&N railway land.
To satisfy individual program needs, these posters are created according to specific targeted audiences. To maximize the effectiveness of these individual campaigns, particular theme is selected to suite current audiences’ interests.
Carpentry Framer Technician
Visual & Applied Arts
This map is currently used by Malaspina University-College. A clear overview of the Malaspina Nanaimo campus was done by showcasing the actual campus's structure in parallel dimension. I provided: Research, Mapping, Illustration
